ecr Winter Warmth

www.ecr.co.za

The icy cold chill that has filled the air over the last few weeks may have been welcomed by some, but for many it means a fight for survival. Join East Coast Radio and The Hub as we help spread the warmth.

Winter Warmth is East Coast Radio’s annual CSI initiative to blanket the less fortunate in our province, during the season’s two coldest months. The station embarks on a collection drive over six weeks in an attempt to gather enough blankets for distribution throughout KZN. But we cannot do it alone…donate a blanket and help bring warmth and comfort to thousands of bitterly cold families this winter.

East Coast Radio is proud to announce that The Hub has come on board as the official sponsor of Winter Warmth 2009. To make donating easier and more convenient for you, The Hub stores throughout KZN are being used as drop off points for blankets. Making a difference is so simple, especially when The Hub is giving you 10% off your next purchase when you make a donation to the campaign at any of their stores!

“Durban has always been lucky enough to boast warm winters. Along the East Coast, however there are tens of thousands throughout KZN that are not so lucky. Each winter east coasters do their bit by donating blankets and cash to those that are literally, out in the cold. We look forward to that warmth and support again this year,” said East Coast Radio’s Marketing Manager, Naz Khan.

Winter Warmth 2008 was a huge success because of the incredible support and generosity of East Coasters last year. Thanks to individuals, companies and schools, East Coast Radio distributed 35 771 blankets, valued at R1 073 130, 00 to beneficiaries in KZN.

The campaign would not reach nearly as many people without our facilitators, Rotary and Durban Deliveries who work around the clock to ensure that the donations get to the right people.

East Coast Radio appeals to you to reach out and make a donation. Donate a blanket or cash to purchase new blankets and the Winter Warmth team will make sure that every single blanket reaches a deserving beneficiary during the six week campaign.